The Effect Of Media Coverage On The Thinking And Behavior...

Abstract This paper explores published articles that report on results from research conducted on various methods of persuasion. The articles, however, vary in their definitions and utilization of the methods of persuasion and their relationship with consumers. Based on psychological principles that direct human behavior, Robert Cialdini’s (2007), 6 principals of persuasion suggests that face to face interactions are most effective in emphasizing knowledge and authority. This paper examines Berger and Berger’s (2012) scientific research evidence to substantiate the major role of technology and mass media in the persuasion of consumers. The use of persuasion to control people for the sole benefit of the persuader is examined in Ridout and Franz’s (2011) research of persuasive ads and who is affected by ad exposure. This book also presents evidence to support this research. Shen and Dillard’s (2013) research suggests mass media contributes great influence on the thin king and behavior of consumers’ and is scientifically proven to be the universal source of information. This paper will examine the impact of media coverage of elections and how it persuades the electorates behavior, it will explore the effects of mass media on political power and show how media simultaneously disrupts and defends the status quo, including the advantages and disadvantages during election campaigns. Shrum’s (2012) research suggests that marketers integrate products in the media by injectingShow MoreRelatedExploring Whether or not Profanity in Music is Corrupting our Youth1376 Words   |  6 Pagesmusic, however the question remains should music be censored. In Robert T. M. Phillips’ address to congress he insists that we must act now to protect our society from the damaging effects of explicit music. Becky L. Tatum argues in her article â€Å"The Link Between Rap Music and Youth Crime and Violence† that the effects of rap music are basic ally unknown and extensive research must be conducted before causal assumptions are made. Martha Bayles suggest in her article â€Å"The Perverse in the Popular, thatRead MorePowerful Mass Media Campaigning On Canada1995 Words   |  8 PagesPowerful Mass-Media Campaigning in Canada The media has never had the extreme omnipresence it had during the most recent federal elections. For more and more people the media is becoming something habitual, and politicians were among the first to take advantage of this fact. Be it a parties usage of online social platforms, 24-hour news broadcasting stations, or circa the 1800s printed word, there is no doubt the typical citizen feels connected in some regards to this mass of media. With most third-partyRead Moremarketing plan of RC cola4424 Words   |  18 PagesProduct Profile: 4.1 Products mission: The mission of RC Beverage is to provide the best quality beverage product within different size and flavor with reasonable price. 4.1 Vision: RC’s vision is to make their product available to the ultimate consumers when it is needed. 4.1 Objectives: The objective of RC Beverage is to maximize profit by increasing market share of beverage products. 4.1 Goal: Their goal is to be the market leader in terms of quality and market share within 4 years in BangladeshRead MoreHip Hop And The Media1985 Words   |  8 PagesHip Hop and the Media Hip Hop is probably the fastest growing forms of music that has taken the world and the media by storm. What started in the Bronx as a hobby for some young African Americans and Latinos quickly became a distinct culture that broke barriers. Hip Hop created a culture that is so controversial and diverse, that many people in politics tried to bring it down. At the same time, many fought to keep it going and intent on proving that there are many positives that have come out ofRead MoreThe Effectiveness of Advertising: a Literature Review2318 Words   |  10 Pagesis conveyed through the advertising and what is actually understood by some consumers. The object of investigation is the verbal text of the spot in order to verify the level of understanding of the message and, if necessary, to find the reasons of a wrong perceived meaning. Introduction Advertising effectiveness can be defined as the extent to which advertising generates a certain desired effect. Measuring the effects of advertising is very important, given the amount of investments neededRead MoreMedia Violence or Myth?2593 Words   |  11 PagesMedia violence is a topic that has warranted much discussion from active citizens, critics, and scientific researchers on both sides of the argument. In order to better understand the media violence debate a clear definition of violence, or aggression, must be established. However, one of the reasons that the heated discussion over media violence even exists is because of the difficulty in accomplishing this task. â€Å"Aggression is a highly complex phenomenon, whose etiology includes a wide varietyRead MoreBioscope: A New Generation of Advertising2791 Words   |  11 Pagesharness: internal communications; investor relations; lobbying activity and issues management. At the heart of the campaign are: a series of high profile events in six major cities followed by roadshows and sponsored events; a programme of national media relations; launch of the ‘BiScope Challenge’ to celebrate a new generation of advertising and a strong link with financial reporting. The report concludes by outlining the required resources, potential budgets and evaluation criteria. RecommendationsRead MoreGenetically Modified Organism s ( Gmo ) Essay2226 Words   |  9 Pagesgenetic engineering,† (Dictionary.com, 2015). The debate for both sides of the argument have been detrimental to the other and have yet to be copiously presented without a bias. While any organism can be genetically modified, the unrest between consumers and producers is centered around GMO crops because of the potential impact they could have on human health (Bushak, 2015). While the popularity of GMOs has only recently started to skyrocket, GMOs have been around for thousands of years. A reporterRead MoreEssay on Television and Media Effect on the Public4834 Words   |  20 PagesTelevision is a vital source from which most Americans receive information. News and media delegates on television have abused theirs powers over society through the airing of appealing news shows that misinform the public. Through literary research and experimentation, it has been proven that peoples perception of reality has been altered by the information they receive from such programs. Manipulation, misinterpretation, word arrangement, picture placement and timing are all factors and tricksRead MoreThe Effect of Advertisement on Consumer Behaviour14824 Words   |  60 Pagesmarketing of products as it provides a buying power for various product operations by affecting the behavior of consumers. Different media have been used for advertising products such as news papers , magazines and radio. Television however occupies an important place of products due to its extensive spread worldwide. In addition, television plays an important role on changing the consumer behavior and also provides new patterns for consumption. The present context of business organization

Analysis Of The Movie Degrassi - 1415 Words

Whatever It Takes â€Å"Whatever it takes†¦ I know I can make it through.† When your ears awakened to this catchy theme song, it was inevitable that Degrassi: The Next Generation was on-air. Televised from all aspects of the department of education; parents, students and faculty. You receive a depiction of reality as well as a true insight of transforming through a conditioned environment; an educated institution. Degrassi has been popular for decades, continuously creating new sub-series maintaining an engagement with their viewers. The lives of the students at Degrassi Community School dealing with the serious and sometimes taboo issues that plague teenagers. Not to mention countless small films in between all of the different variations†¦show more content†¦Emma has a best friend named Manuela (Manny) whom she knew majority of her life. Emma was an environmental rights activist with a high strung personality. Very blunt and reasonable. Manuela began possessing a go with the flow kind of personality. She can be described as an introvert. Their two guy friends in which they share their middle and high school experience with are J.T and Toby. J.T is the class clown who lives to make people laugh. He has a passion for trying to get the attention of older, hot girls at Degrassi. Toby on the other hand is a school geek. He is tech savvy with a strong vocabulary. Liberty Van Zandt is the female version of Toby. She is definitely an overachiever always seeking to be ahead of her classmates in her academics. In many cases, Liberty and Emma had a lot of conflicts and dispute due to their strong personalities. These characters started the base of this sub-series. Evidently, began the jam-packed drama. Real teenage issues such as the pathway to finding your true being, down to the passage of diseases and pregnancies trailed the hallways of Degrassi. In one instance, the character Manny was in dealings with Craig Manning. He doesn’t appear unt il season two. Both Manny and Emma have a crush on Craig but, he found light in Manny. They began dating as well as becoming intimate. The big issue was their age. While Manny was only in grade 8, Craig was already a freshman in high school. This setShow MoreRelated The Metamorphosis of the Schemer Stereotype Essays2085 Words   |  9 Pagesuseful to focus in on a specific area, along with a certain stereotype. One area of the mass media that definitely requires some critical analysis is the entertainment industry, particularly television and cinema. It is very apparent that these two mediums are embedded with gender stereotypes, because one merely has to switch on a television or pop in a movie, and he or she is exposed to at least one, if not several gender stereotypes. Nevertheless, it would be rather overindulgent and carelessRead MoreThe Same Canadian Laws For Sex Work2284 Words   |  10 Pagesany great depth, it’s another example of a positive perspective on the s ubject. Unfortunately, in the past, prostitution has been used in a derogatory tone or as the butt of a joke in much of Canadian T.V. including but not limited to episodes of Degrassi: The Next Generation, Little Mosque on the Prairie, and The Trailer Park Boys. The subject will no doubt become more accurately portrayed as we continue to move towards a society where prostitution is becoming more and more normalized as the culture

Cholera free essay sample

Role models are those people who are regarded by others, especially younger people, as a good example to follow in their life. For example most of the fathers are role models for their sons. Role models can also be the person who differentiates themselves in such a way that other admire and try to imitate them as a person. Common role models includes well renowned personalities such as celebrities, actors, public icons such as politicians, authors, sport stars et cetera. My role model is Steven Gerrard. He has influenced my life in many ways. He has taught me to never give up even when the odds are against us. He has taught me to never lose hope even if we are in a critical situation but to rise up every time we fall. He has taught me to be a good leader and to respect everyone. He has taught me a lot about life, especially how to take responsibility for my actions. We will write a custom essay sample on Cholera or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I want to be a good leader like him in the upcoming days. Steven Gerrard was born on 30th May, 1980 in Whiston, Merseyside. The town is about 8 kms to the east of the city of Liverpool. He was brought up in neighboring Huyton and spent his childhood there. Gerrard or Stevie G as he is called is a natural central midfielder who can play in other positions with equal aplomb. He loves to make darting runs from the centre of the park into the striking area and his long range passing and shooting, coupled with his tackling ability makes him a player every manager would love to have in their side. Gerrard attended the Cardinal Heenan Catholic high school in West Derby, Liverpool. Unlike Michael Owen, Robbie Fowler, Jamie Carragher and other famous Liverpool players who were childhood Everton fans, Gerrard was a Kopite from the beginning and joined his beloved club as a trainee when he was a school boy. He rose through the ranks quickly and made his debut as a substitute for Norwegian Vegard Heggem against Blackburn on 30th November 1998. His first full debut came against Celta Vigo in the UEFA Cup and his performance that night was a definite indicator that the lad was destined for stardom. He made his first appearance in England colors against Ukraine at Wembley in May 2000 and has been an integral part of the English squad ever since. His first goal for England was a rasping 25 yard shot which gave Oliver Kahn no chance, in the famous 5-1 demolition of Germany in September 2001. His career was plagued by injuries in that period though, and he missed the World Cup 2002 in Korea and Japan with a groin injury. He was given the captains armband first in October 2003 by Gerard Houllier and has captained the Reds regularly ever since. He wears the No. 8 jersey for the Reds and No. 4 for England. He first captained England against Sweden in 2004, and led the side five times in 2007. When Steve McLaren took over from Sven Goran Eriksson in August 2006, he named Gerrard vice captain of the national team. A leader par excellence, the man gives nothing less than 100% when he is on the pitch. Fans voted him the â€Å"Nationwide Player of the Year in 2007. Gerrard has scored in nearly every major final that he has appeared in for Liverpool, proving that he is somebody to be relied upon in big match occasions. Prominent among them is the headed goal against AC Milan in the Champions League final in 2005, which kickstarted Liverpools amazing comeback and the last minute stunning 35 yard equaliser against West Ham in the FA Cup 2006 Final. He was also on the scoresheet in the 2001 UEFA Cup final against Alaves and the 2003 League Cup final against arch rivals Manchester United. He is also remembered for his crucial 25 yard strike against Olympiakos in the Champions League which assured the Reds of a place in the last 16 of Europes most prestigious club competition. While Ian Rush still holds most of Liverpools scoring records, Gerrard is the club’s highest scorer in Europe. Considered as Liverpools prized asset by many, Gerrard is the pivot around which the Merseyside’s revolve and his combination with Fernando Torres saw the latter score over 20 goals in his debut season. Given his versatility and consistency, it comes as no surprise that he is regarded as one of the best midfielders ever to grace the football pitch. Liverpool chief executive Rick Parry has even stated his desire to keep Gerrard lifelong at Anfield. He is currently contracted to the reds till 2016. Gerrard has won several awards the PFA young player of the year in 2001, the most valuable player in the Champions League in 2004-05 and PFA player of the year in 2006 (ahead of the likes of Frank Lampard and Thierry Henry). He came third behind Ronaldinho and Lampard in the poll for the prestigious Ballon DOr (European Footballer of the Year) in 2005. In December 2006, he was made a Member of the Order of the British Empire (MBE) in recognition of his services to the game. In the last five seasons, he has never failed to make it to the PFA Team of the Year. I know I will face many new challenges in my coming days, but I also know that if apply the lessons from my role model, I will be able to overcome any obstacle and be a responsible person. Whenever things get really tough, I’ll just repeat his words, â€Å"It’s not about failing but about rising back up every time we fall. †

Impairment of Assets for Corporate Accounting- myassignmenthelp.com

Question: Discuss about theImpairment of Assets for Corporate Accounting. Answer: IAS 36, defines the standard with regards impairment of assets of various firms. The main purpose for conducting an impairment test of any asset is to ensure that the asset is not being carried at a value which is higher than its net realisable value. However, it is not compulsory that all assets will undergo impairment at end of each accounting year. There has to be certain indication which would entail the requirement of conducting impairment for that particular reporting year (Thornton, 2014). But there are some assets for which it is mandatory to undertake impairment each year. They are the intangible assets with an indefinite useful life, intangible assets which is still not with the firm for use and goodwill that is obtained during a business amalgamation (aasb.gov.au., 2007). IAS 36 states that all the tangible and intangible assets should be tested for impairment but for those assets which are covered by other standards. First and foremost, the assets should give such indications that it may be subject to impairment, post which the impairment test is undertaken. The various indications can be external as well as internal to the organization. An entity should be desirous of looking towards both the factors before impairing an asset. The external factors comprises of any significant diminution in the market value of a particular asset or a cash generating unit (CGU) sue to normal wear and tear or time gap, the market capitalisation value is less than the amount at which the asset is presently being recorded in the balance sheet of the company, the discounting rate at which the value-in-use of the asset to be premeditated has gone up due to an upward trend in the market interest rate due to which the amount which would have been recovered by selling the ass et has diminished and the asset has become outdated due to various technological alterations (Bond et.al. 2013). Whereas the internal factors comprises of any kind of damage being caused to the asset while usage due to accidents or such other mishaps, the organizations performance has been deteriorating, due to any kind of significant amalgamation being undertaken by the company and the carrying amount of the asset is more than the carrying amount of the investees assets also is a reason for impairment (Kpmg.com, 2010). However, as has been mentioned, irrespective of any such indications as is mentioned above, certain assets have to undergo the impairment test every year. In case there seems that the performance of the company will decline in the future years, then also one should undertake an impairment test so as to be on the safe side and the assets are not over-stated in the balance sheet and hence does not portray a rosy picture (Dagwell et.al. 2012). Therefore it can be construed that if any eye catching changes is being noticed in the business performance or the environment in which it operates such as a fall in the market for the goods or the value of the goods and services, over supply in the market, issues in acquiring the raw materials, an increment in the production costs or distribution services, exchange rate fluctuation which is not in favour of the organization, rise of competition, technological advancement and lack of the company to cope up with the advancement, alterations in law or the rules which is negative for the organization, economic conditions have become unfavourable, any intention of the company to sell the assets earlier, any plans to shut down the operations of a segment of the organization or such other major alterations in the overall conduct of the business also instil an organization to undertake impairment (Ey.com., 2008). Apart from the generalised reasons, an organization may undertake an impairment test while considering certain specific procedures. Such as the culture is one of it wherein the organization ends up asking questions such as if it has an inbuilt culture which favours high end financial reporting structure thus believes in portraying a realistic picture irrespective of the indications and thus conducts impairment test each year without paying heed to the fact whether there is an indication for impairment. Secondly, the source which shows them the various indications as to when to undertake impairment testing is reliable or not. The internal control procedures should be stringent enough to be able to extract sufficient data about impairment (asic.gov.au., 2016). Lastly, the proofs from internal reporting that shows for an asset that may be impaired comprises of such cash flows which are used for acquisition of an asset and the same is prominently more than the originally budgeted amount or concrete net cash flows or such operating profits or losses which is gained from an asset is drastically low than that expected or a major decrease in the budgeted cash flow or a major increase in the expected loss from a particular asset. Apart from all this, materiality attached with a particular asset also has a major role to play in determining whether an asset should be subject to an impairment testing or not (accaglobal.com, 2014). Therefore, on a concluding note it can be said that impairment of all assets is not compulsory for an organization to conduct, until and unless there are indications for the same and also some class of assets for which impairment test has to be conducted whether or not there are indications which desire the need for the said test. Hence, analysing these indications in detail is of utmost importance else the company would end up wasting its time when it does not require any such impairment test to be conducted. However, a company which believes in portraying a true picture and publish a very high quality report to the stakeholders about the companys asset position per year, specifically undertakes an impairment test irrespective of any indications. Thus if the situation points towards an impairment, then the test should be undertaken, else it is at the discretion of the company. References: aasb.gov.au., (2007), AASB 136- Impairment of Assets, Available at https://www.aasb.gov.au/admin/file/content105/c9/AASB136_07-04_COMPapr07_07-07.pdf (Accessed 23rd May 2017) accaglobal.com, (2014), IAS 36 Impairment of Assets, Available at https://www.accaglobal.com/in/en/discover/cpd-articles/corporate-reporting/ias36-impairment.html (Accessed 23rd May 2017) asic.gov.au., (2016), Impairment of non-financial assets : Materials for directors, Available at https://asic.gov.au/regulatory-resources/financial-reporting-and-audit/directors-and-financial-reporting/impairment-of-non-financial-assets-materials-for-directors/#need-for-testing (Accessed 23rd May 2017) Bond, D., Govendir, B., Wells, P., (2013), An evaluation of asset impairment decisions by Australian Firms and whether this was impacted by AASB 136, Available at https://www.uts.edu.au/sites/default/files/ACCDG_Aut15Sem_D.Bond_.pdf (Accessed 23rd May 2017) Dagwell, R., Wines, G., Lambert, C., (2012), Corporate Accounting in Australia, Pearson: Australia Ey.com., (2008), Impairment Accounting- the basics of IAS 36 Impairment of Assets, Available at https://www.ey.com/Publication/vwLUAssets/Impairment_accounting_the_basics_of_IAS_36_Impairment_of_Assets/$FILE/Impairment_accounting_IAS_36.pdf (Accessed 23rd May 2017) Kpmg.com, (2010), Impairment Testing, Available at https://www.kpmg.com/AL/en/IssuesAndInsights/ArticlesPublications/Factsheet/Advisory/Documents/Impairment%20testing.pdf (Accessed 23rd May 2017) Thornton, G., (2014), Impairment of Assets- A Guide to applying IAS 36 in practice, Available at file:///C:/Users/E-ZONE/Downloads/IAS%2036%20Impairment%20of%20Assets%20-%20A%20guide%20to%20applying%20IAS%2036%20in%20practice.pdf (Accessed 23rd May 2017)